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Scientific paper - Review paper
Marketing Aspects of Product Quality Standardization on Honey Market
In: Beekeeping and Bee Products. Osijek i Tuzla: Udruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“, 2023. pp. 68-75. urn:nbn:hr:277:067292
Andrlić, Berislav; Erdogan, Ekiz; Gallaga, Emiliano

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Andrlić, B., Erdogan, E. & Gallaga, E. (2023). Marketing Aspects of Product Quality Standardization on Honey Market. Beekeeping and Bee Products (pp. 68-75). Osijek i Tuzla: Udruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:067292

Andrlić, Berislav, et al. "Marketing Aspects of Product Quality Standardization on Honey Market." Beekeeping and Bee Products, Udruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“, 2023, pp. 68-75. https://urn.nsk.hr/urn:nbn:hr:277:067292

Andrlić, Berislav, Ekiz Erdogan and Emiliano Gallaga. "Marketing Aspects of Product Quality Standardization on Honey Market." In Beekeeping and Bee Products, 68-75. Osijek i Tuzla: Udruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“, 2023. Accessed 2024 November 23. https://urn.nsk.hr/urn:nbn:hr:277:067292

Andrlić, B., Erdogan, E. and Gallaga, E. (2023) 'Marketing Aspects of Product Quality Standardization on Honey Market', Beekeeping and Bee Products, Udruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“, Osijek i Tuzla, pp. 68-75. Available at: https://urn.nsk.hr/urn:nbn:hr:277:067292 (Accessed 23 November 2024)

Andrlić B, Erdogan E, Gallaga E. Marketing Aspects of Product Quality Standardization on Honey Market. Beekeeping and Bee Products. Osijek i Tuzla: Udruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“; 2023. Pp. 68-75. [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:277:067292

B. Andrlić, E. Erdogan and E. Gallaga, "Marketing Aspects of Product Quality Standardization on Honey Market", Beekeeping and Bee Products Osijek i Tuzla: Udruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:277:067292 [Accessed: 23 November 2024]

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Metadata
Title (english)Marketing Aspects of Product Quality Standardization on Honey Market
Title (croatian)Marketinški aspekti standardizacije kvalitete proizvoda na tržištu meda
AuthorBerislav Andrlić
AuthorEkiz Erdogan
AuthorEmiliano Gallaga
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
In as much as honey is except for natural consumption aimed for the market, Croatian bidders have to direct their efforts according to market demand. The aim of marketing is to know and understand the customer so well that the product fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. Marketing activities are not the mission of only beekeepers. Beekeeping associations, traders, hospitality industry and government must also give insight in marketing. In this paper hypothesis is that Croatian beekeepers should use market research to see what product customers want. They must use marketing management, which is the process of planning and executing the conception, pricing, promotion, and distribution of honey and oher beehive products to create exchanges that satisfy individual and organizational profitable goals. At the end, in competitive EU market, it would be useful to use standardization of youality using product specification „Slavonski med” (It is defined European PDO-Protected Designation of Origin), so regarding some ideas are given how to introduce it on the market.
Abstract (croatian)
Koliko god je med, osim za prirodnu potrošnju, namijenjen tržištu, hrvatski ponuditelji svoje napore moraju usmjeriti prema zahtjevima tržišta. Cilj marketinga je poznavati i razumjeti kupca toliko dobro da mu proizvod odgovara i da se sam prodaje. U idealnom slučaju, marketing bi trebao rezultirati kupcem koji je spreman kupiti. Koncept marketinga počiva na četiri stupa: ciljno tržište, potrebe kupaca, integrirani marketing i profitabilnost. Marketinške aktivnosti nisu misija samo pčelara. Pčelarske udruge, trgovci, ugostiteljstvo i država također moraju dati uvid u marketing. Hipoteza ovog rada je da bi hrvatski pčelari trebali koristiti istraživanje tržišta kako bi vidjeli koji proizvod kupci žele. Moraju koristiti upravljanje marketingom, što je proces planiranja i izvršenja koncepcije, određivanja cijena, promocije i distribucije meda i drugih pčelinjih proizvoda za stvaranje razmjene koja zadovoljava individualne i organizacijske profitabilne ciljeve. Na kraju, na konkurentnom tržištu EU bilo bi korisno koristiti naziv „Slavonski med“, pa su dane ideje kako to uvesti na tržište.
Keywords (english)
Keywords (croatian)
Languageenglish
Languagecroatian
Publication typeScientific paper - Review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleBeekeeping and Bee Products
Numberingpp. 68-75
ISBN978-953-7005-88-7 (9789537005887)
p-ISSN2490-3159
URN:NBNurn:nbn:hr:277:067292
Publication2023
ConferenceTitle: 8th Congress of beekeeping and bee products with international participation BEEKEEPING AND BEE PRODUCTS
Title: 8. Kongres o pčelarstvu i pčelinjim proizvodima s međunarodnim učešćem PČELARSTVO I PČELINJI PROIZVODI
Location: Sarajevo, Bosnia and Herzegovina
Start date: 2023-11-10
End date: 2023-11-10
Assembly type: Lecture
Type of resourceText
PublisherUdruženje za nutricionizam i dijetetiku „HRANOM DO ZDRAVLJA“
Publishing placeOsijek i Tuzla
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-01-18 07:20:56