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graduate thesis
Cjenovna elastičnost u poduzeću
2024. urn:nbn:hr:277:076675
Franjetić, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Franjetić, V. (2024). Cjenovna elastičnost u poduzeću (Graduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:076675

Franjetić, Valentina. "Cjenovna elastičnost u poduzeću." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:076675

Franjetić, Valentina. "Cjenovna elastičnost u poduzeću." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:076675

Franjetić, V. (2024). 'Cjenovna elastičnost u poduzeću', Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:277:076675

Franjetić V. Cjenovna elastičnost u poduzeću [Graduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:277:076675

V. Franjetić, "Cjenovna elastičnost u poduzeću", Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:076675

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Metadata
TitleCjenovna elastičnost u poduzeću
Title (english)Price Elasticity in The Company
AuthorValentina Franjetić
MentorMirjana Radman - Funarić (mentor)
Committee memberKatarina Potnik Galić (predsjednik povjerenstva)
Committee memberMirjana Radman - Funarić (član povjerenstva)
Committee memberMirjana Jeleč Raguž (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-01-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad se sastoji od teorijskog i praktičnog dijela, u prvom dijelu rada teorijski je objašnjena važnost poznavanja ponude i potražnje te koliko promjena u cijenama proizvoda utječe na njenu prodaju. U radu su uz teorijski dio objašnjene i formule izračunavanja cjenovne elastičnosti koje se koriste dalje u praktičnom dijelu rada. U praktičnom dijelu rada koriste se stvarni podatci od poduzeća koje se bavi prodajom obuće i modnih dodataka, te je praćeno kretanje cijena određenog asortimana kroz neko vrijeme i prodana količina istog te kako su kupci reagirali na promjene cijena. Na povećanje ili smanjenje prodaje proizvoda utječu faktori kao što su promjena cijene proizvoda, dohodci kupaca, izbor proizvoda i supstituta, te također ovisi jesu li proizvodi luksuzni ili nužni u svakodnevnom životu. Cilj rada je prikazati cjenovnu elastičnost navedenih proizvoda te osjetljivosti kupaca na promjenu cijena, također i vidjeti kako vanjski čimbenici mogu utjecati na cjenovnu elastičnost proizvoda.
Abstract (english)
The paper consists of a theoretical and practical part. In the first section, the theoretical importance of understanding supply and demand is explained, emphasizing how changes in product prices impact sales. The theoretical part also includes formulas for calculating price elasticity, which are further applied in the practical section. In the practical part, real data from a company specializing in the sale of footwear and fashion accessories are utilized. The price movement of a specific assortment over time is tracked, alongside the quantity sold, and customer reactions to price changes are observed. Factors influencing the increase or decrease in product sales include changes in product prices, customer incomes, product selection, and substitutes. The impact also varies based on whether the products are considered luxury or essential in daily life. The goal of the paper is to illustrate the price elasticity of the mentioned products and customer sensitivity to price changes. Additionally, it aims to examine how external factors can influence the price elasticity of products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:076675
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-01-29 13:14:03