The heretofore unpublished scientific analysis of the possible advantages and disadvantages of the future of sustainable development as an incentive for tourism and family entrepreneurship in the Croatian hotel industry is based on a comparison of the latest published and unpublished primarily scientific (and partly professional) research on the real possibilities of establishing the concept of sustainable development as an incentive tourism and family entrepreneurship in the Croatian hotel industry. The research aimedto explore scientifically based possibilities for effective strategic, operational,and innovative thinking, planning,and monitoring. It was mentioned in the function of establishing a partnership in achieving sustainable development as an incentive for tourism and family entrepreneurship in the Croatian hotel industry (and beyond). Using the method of comparative analysis of possible advantagesand disadvantages (so-called Pro and Contra analysis), the concepts and recommendations of scientifically based guidelines for improving the present and creating a better future in tourism and sustainable family entrepreneurship in the Croatian hotel industry were analysed. Scientifically based concepts of successful implementation of sustainable development as a stimulus for tourism and family entrepreneurship in the Croatian hotel industry wereanalytically presented. Investigated essential aspects of sustainable development in the functioning of economic and tax policy in the function of encouraging tourism, especially small and family entrepreneurship in the Croatian hotel industry andidentified vital aspects regarding the possibility of improving the current situation. So far unpublished empirical research obtained by the survey method with formulated questions around the main topic of the research is presented. The following methods and procedures were applied in the statistical-analytical processing of the obtained data: descriptive statistics for the calculation of percentages and frequencies of variables; correlational and inherent statistical method of analysis to confirm the connection of variables and to prove hypotheses with statistical processing of questionnaires in the SPSS software package (Statistical Package for the Social Sciences). The purpose is to publish new scientific results and prepare for new extended and longitudinal research soon, where the emphasis will be placed on new certificationprocesses, digital transformations,and branding, and all this with the help of artificial intelligence tools