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graduate thesis
Istraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica
2024. urn:nbn:hr:277:015369
Najvirt, Sanja
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Najvirt, S. (2024). Istraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica (Graduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:015369

Najvirt, Sanja. "Istraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:015369

Najvirt, Sanja. "Istraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:015369

Najvirt, S. (2024). 'Istraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica', Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:277:015369

Najvirt S. Istraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica [Graduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:277:015369

S. Najvirt, "Istraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica", Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:015369

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Metadata
TitleIstraživanje tržišta slatkovodne ribe na primjeru ribnjačarstva PP Orahovica
Title (english)Exploration of Freshwater Fishery Market in the Case Of "Fisheries" PP Orahovica
AuthorSanja Najvirt
MentorMario Hak (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberMario Hak (član povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-03-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog diplomskog rada odnosi se na metode istraživanja tržišta slatkovodne ribe u Republici Hrvatskoj kao i utvrđivanje ciljanih skupina potrošača na primjeru i iskustvima najveće domaće ribnjačarske tvrtke – Ribnjačarstva PP Orahovica. Na temelju provedenih analiza i istraživanja koji obuhvaćaju i trendove i tržišne pokazatelje u proizvodnji slatkovodne ribe zemalja okruženja te razvijenih europskih zemalja, radom se prezentiraju i novi smjerovi u smislu refresha postojećih, arhitekture novih proizvoda te razvijanja koncepta, a potom i predstavljanja tržištu novog brenda
Abstract (english)
The subject of this thesis relates to methods of freshwater fish market research in the Republic of Croatia as well as determination of target groups of consumers on an example and also the experiences of the largest domestic fish farming company - Ribnjačarstva PP Orahovica. On the basis of conducted analyzes and research that includes both, trends and market trends indicators in the production of freshwater fish in neighboring and developed European countries, the work also presents new directions in terms of refreshing existing and rchitecture of new products and concept development, and then presenting the new product as the market brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:015369
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-03-28 12:12:17