Scientific paper - Original scientific paper
Analyzing the Role of the Marketing Mix in Creating Customer Loyalty in Supermarkets
Polish Journal of Management Studies, 29 (2024), 1; 302-318. https://doi.org/10.17512/pjms.2024.29.1.18

Šostar, Marko; Jupek, Claudia; Huška, Davor

Cite this document

Šostar, M., Jupek, C. & Huška, D. (2024). Analyzing the Role of the Marketing Mix in Creating Customer Loyalty in Supermarkets. Polish Journal of Management Studies, 29. (1), 302-318. doi: 10.17512/pjms.2024.29.1.18

Šostar, Marko, et al. "Analyzing the Role of the Marketing Mix in Creating Customer Loyalty in Supermarkets." Polish Journal of Management Studies, vol. 29, no. 1, 2024, pp. 302-318. https://doi.org/10.17512/pjms.2024.29.1.18

Šostar, Marko, Claudia Jupek and Davor Huška. "Analyzing the Role of the Marketing Mix in Creating Customer Loyalty in Supermarkets." Polish Journal of Management Studies 29, no. 1 (2024): 302-318. https://doi.org/10.17512/pjms.2024.29.1.18

Šostar, M., Jupek, C. and Huška, D. (2024) 'Analyzing the Role of the Marketing Mix in Creating Customer Loyalty in Supermarkets', Polish Journal of Management Studies, 29(1), pp. 302-318. doi: 10.17512/pjms.2024.29.1.18

Šostar M, Jupek C, Huška D. Analyzing the Role of the Marketing Mix in Creating Customer Loyalty in Supermarkets. Polish Journal of Management Studies [Internet]. 2024 [cited 2024 December 12];29(1):302-318. doi: 10.17512/pjms.2024.29.1.18

M. Šostar, C. Jupek and D. Huška, "Analyzing the Role of the Marketing Mix in Creating Customer Loyalty in Supermarkets", Polish Journal of Management Studies, vol. 29, no. 1, pp. 302-318, 2024. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:277:805127. [Accessed: 12 December 2024]

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