Elementi identiteta marke  u brendiranju turističkih destinacija

Resler, Ines; Andrlić, Berislav

doi:10.62598/9thICVA.027

Professional paper - Professional paper

Elementi identiteta marke u brendiranju turističkih destinacija

In: Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. pp. 301-307. https://doi.org/10.62598/9thICVA.027

Resler, Ines; Andrlić, Berislav

Cite this document

APA 6th Edition

Resler, I. & Andrlić, B. (2024). Elementi identiteta marke u brendiranju turističkih destinacija. Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation (pp. 301-307). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. doi: 10.62598/9thICVA.027

MLA 8th Edition

Resler, Ines and Berislav Andrlić. "Elementi identiteta marke u brendiranju turističkih destinacija." Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024, pp. 301-307. https://urn.nsk.hr/urn:nbn:hr:277:029885

Chicago 17th Edition

Resler, Ines and Berislav Andrlić. "Elementi identiteta marke u brendiranju turističkih destinacija." In Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation, 301-307. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. Accessed 2024 October 14. https://urn.nsk.hr/urn:nbn:hr:277:029885

Harvard

Resler, I. and Andrlić, B. (2024) 'Elementi identiteta marke u brendiranju turističkih destinacija', Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, pp. 301-307. Available at: https://urn.nsk.hr/urn:nbn:hr:277:029885 (Accessed 14 October 2024)

Vancouver

Resler I, Andrlić B. Elementi identiteta marke u brendiranju turističkih destinacija. Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024. Pp. 301-307. [cited 2024 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:277:029885

IEEE

I. Resler and B. Andrlić, "Elementi identiteta marke u brendiranju turističkih destinacija", Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:277:029885 [Accessed: 14 October 2024]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:277:029885

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Metadata

Title (croatian)	Elementi identiteta marke u brendiranju turističkih destinacija
Title (english)	Marketing Identity Elements In Branding Tourist Destinations
Author	Ines Resler
Author	Berislav Andrlić
Author's institution	Josip Juraj Strossmayer University of Osijek Faculty of Tourism and Rural Development in Pozega
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract (croatian)	Cilj istraživanja je analizirati kako elementi identiteta marke, poput naziva, logotipa, likova, slogana i pakiranja, doprinose stvaranju prepoznatljivog i autentičnog identiteta marke. U uvodu se definira pojam marke, analiziraju elementi identiteta marke s primjerima dobre prakse te opisuje važnost identiteta marke u suvremenom poslovnom i marketinškom okruženju. Istraženi su različiti aspekti, uključujući vizualne i jezične komponente u komunikaciji, te se raspravlja o konceptu osobnosti marke i njenom utjecaju na percepciju potrošača. U drugom dijelu rada fokus je na stvaranju nove marke turističke destinacije, s praktičnim primjerom brendiranja kulturne baštine grada Našica, kako bi se pokazalo kako posjetitelji percipiraju različite elemente identiteta marke i koji najviše pridonose njihovoj percepciji i lojalnosti
Keywords (croatian)
Language	croatian
Publication type	Professional paper - Professional paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Proceedings of 9th International Conference Vallis Aurea: Sustainable Development and Innovation
Numbering	pp. 301-307
e-ISSN	2939-4317
DOI	https://doi.org/10.62598/9thICVA.027
URN:NBN	urn:nbn:hr:277:029885
Publication	2024
Conference	Title: 9th International Conference Vallis Aurea: Sustainable Development and Innovation Location: Požega, Croatia Organizer: Fakultet turizma i rurlanog razvoja u Požegi Start date: 2024-09-19 End date: 2024-09-20 Assembly type: Poster
Document URL	https://hrcak.srce.hr/omp/index.php/ftrr/catalog/view/115/54/5216
Type of resource	Text
Publisher	Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega
Publishing place	Požega
Access conditions	Open access
Terms of use
Created on	2024-09-25 12:48:31