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graduate thesis
Metode određivanja cijena
2024. urn:nbn:hr:277:060114
Gojo, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Gojo, K. (2024). Metode određivanja cijena (Graduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:060114

Gojo, Katarina. "Metode određivanja cijena." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:060114

Gojo, Katarina. "Metode određivanja cijena." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:060114

Gojo, K. (2024). 'Metode određivanja cijena', Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 23 October 2024, https://urn.nsk.hr/urn:nbn:hr:277:060114

Gojo K. Metode određivanja cijena [Graduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2024 October 23] Available at: https://urn.nsk.hr/urn:nbn:hr:277:060114

K. Gojo, "Metode određivanja cijena", Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:060114

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Metadata
TitleMetode određivanja cijena
Title (english)Methods of Determining Prices
AuthorKatarina Gojo
MentorKatarina Potnik Galić (mentor)
Committee memberKatarina Štavlić (predsjednik povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
Committee memberMirjana Radman - Funarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom diplomskom radu koji nosi naziv Metode određivanja cijena obradit će se prvo sam pojam cijene koja predstavlja zbroj svih vrijednosti koje potrošači mijenjaju za korisnost posjedovanja ili korištenja kakva proizvoda ili usluge (Kotler et al., 2006: 665). Zatim će se odrediti dvije osnovne funkcije cijena a to su racionalizirana roba i usluge i čimbenici te služiti kao poticaj poduzetnicima i vlasnicima faktora. Potom će se dotaći samog procesa formiranja cijena koji se sastoji od šest koraka a to su izbor cjenovnih ciljeva, zatim određivanje potražnje, procjena troškova, analiza troškova, cijena i ponuda konkurenata, izbor metode određivanja cijene i izbor konačne cijene. Najvažniji dio ovog diplomskog rada odnosi se na metode određivanja cijena na primjeru kreme Nivea creme, a poduzeće može primijeniti tri temeljne metode prilikom određivanja cijena svojih proizvoda, i to: metode koje svoje uporište pronalaze u troškovima, metode koje se temelje na vrijednosti za potrošača, metode koje u obzir uzimaju cijene proizvoda konkurentskih poduzeća.
Abstract (english)
In this thesis, which is entitled Methods of determining prices on the example of a cream Nivea creme, we will first look at the price itself and the concept of price, which represents the sum of all values that consumers exchange for the usefulness of owning or using some products or services (Kotler et al., 2006: 665). Next, we will determine two basic price functions, which are rationalized goods and services and factors that will serve as incentives for entrepreneurs and factor owners. Then we will touch on the price formation process itself, which consists of six steps, namely the selection of price targets, then determination of demand, cost estimation, analysis of costs, prices and offers of competitors, selection of the price determination method and selection of the final price. The most important part of this thesis refers to pricing methods on the example of a cream Nivea creme, and a company can apply three basic methods when pricing its products, namely: methods that are based on costs, methods based on value for the consumer, methods that take into account the prices of products of competing companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:060114
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-23 08:23:11