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undergraduate thesis
Umjetna inteligencija u poslovanju i industriji videoigara
2024. urn:nbn:hr:277:745135
Žunić, Matej
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Žunić, M. (2024). Umjetna inteligencija u poslovanju i industriji videoigara (Undergraduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:745135

Žunić, Matej. "Umjetna inteligencija u poslovanju i industriji videoigara." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:745135

Žunić, Matej. "Umjetna inteligencija u poslovanju i industriji videoigara." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:745135

Žunić, M. (2024). 'Umjetna inteligencija u poslovanju i industriji videoigara', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:277:745135

Žunić M. Umjetna inteligencija u poslovanju i industriji videoigara [Undergraduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:277:745135

M. Žunić, "Umjetna inteligencija u poslovanju i industriji videoigara", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:745135

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Metadata
TitleUmjetna inteligencija u poslovanju i industriji videoigara
Title (english)Artificial Intelligence in Business and The Video Game Industry
AuthorMatej Žunić
MentorRobert Idlbek (mentor)
Committee memberKristian Đokić (predsjednik povjerenstva)
Committee memberRobert Idlbek (član povjerenstva)
Committee memberMario Župan (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U ovom radu istražuju se povijest, teorijski pristupi i razvoj umjetne inteligencije kao i njezina primjena u različitim industrijama. Poseban naglasak stavljen je na ulogu umjetne inteligencije u poslovanju, gdje se analizira kako ova tehnologija transformira poslovne procese, potiče inovacije i izaziva promjene u strukturi radne snage. Detaljno se i razmatra primjena umjetne inteligencije u industriji videoigara, s fokusom na uspješne primjere implementacije, korištene tehnike i moguće... More smjerove budućeg razvoja, čime se naglašava rastuća važnost sustava umjetne inteligencije u stvaranju realističnih i interaktivnih igračkih iskustava. Osim toga, rad se bavi praktičnim primjerima primjene umjetne inteligencije u pojedinim sektorima poput financijske industrije, proizvodnje, logistike, marketinga i naravno zdravstva, ističući kako AI doprinosi poboljšanju učinkovitosti i kvalitete usluga u tim područjima. Kroz analizu povijesnog razvoja i trenutne primjene, kao i etičkih i regulatornih izazova s kojima se suočava, cilj rada je pružiti sveobuhvatan uvid u značaj ove tehnologije, prikazati sve prednosti i nedostatke iste te njezinu ulogu u oblikovanju poslovanja različitih industrija. Less
Abstract (english)
This paper explores the history, theoretical approaches, and development of artificial intelligence (AI), as well as its application across various industries. Special emphasis is placed on the role of AI in business, analyzing how this technology transforms business processes, fosters innovation, and impacts workforce structure. The paper also examines the application of AI in the video game industry, focusing on successful implementation examples, techniques used, and potential future... More directions, highlighting the growing importance of AI systems in creating realistic and interactive gaming experiences. Additionally, the paper addresses practical examples of AI application in key sectors such as the financial industry, manufacturing, logistics, marketing, and healthcare, emphasizing how AI contributes to improving efficiency and service quality in these areas. Through an analysis of historical development and current applications, as well as ethical and regulatory challenges, the aim of the paper is to provide a comprehensive insight into the significance of this technology, demonstrate its advantages and disadvantages, and its role in shaping the future of various industries. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:745135
Study programmeTitle: Electronic Business and Software Engineering
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-25 07:53:15
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