Non – profit marketing is all activities carried out by individuals as well as organizations in order to achieve a common goal, wich is different from the usual ones such as achieving profit, market share and the like. Terms that determine the social role of non – profit organizations are: social action, bureaucracy, social change, social networks, social capital, public advocay, lobbying, environment, alientation, socialization, solidarity and communty. The emergance and development of the non – profit sector can be linked to the concept of social responsibility, but also to belonging to a communty of people as a group of pepole who are connected by social and other ties and depend on ech other. Marketing of non – profit organizactions is a se of activities that are used to disign and promote the planing, implementation, disribution and communication of the activities of a organization that rielazies some specific public interest, but whose main purpose of existence in not to make profits. Volunteering is considered a sufficint investemnt of personal time, effort, knowledge and skills with which services are performed for the benefit of another persono or communty, and they are performed by personas who are good and do not need payment of any monetary compensation or demand for other monetary benefits. Ways of collecting fund for financing non – profit organizations are: large donation fundrasing, direc marketing fundrasing, Internet fundrasing, maintainig and building relationships with donors, bequests and tributes, corporate donation. An example from practice for non – profit marketing is the „Ana Rukavina“ Fondation. With the help of rasearch, a survey is used to find out how much pepole know about non – profit marketing.