Scientific paper - Original scientific paper
Storytelling: Qualitative analysis of the influence on gen Alpha’s consumption decisions and affective buying behaviours in a developing market
Journal of Infrastructure, Policy and Development, 8 (2024), 16; 10115. https://doi.org/10.24294/jipd10115

Andrlić, Berislav; Oniku, Ayodele; Arebi, Ismael Bosun

Cite this document

Andrlić, B., Oniku, A. & Arebi, I. B. (2024). Storytelling: Qualitative analysis of the influence on gen Alpha’s consumption decisions and affective buying behaviours in a developing market. Journal of Infrastructure, Policy and Development, 8. (16). doi: 10.24294/jipd10115

Andrlić, Berislav, et al. "Storytelling: Qualitative analysis of the influence on gen Alpha’s consumption decisions and affective buying behaviours in a developing market." Journal of Infrastructure, Policy and Development, vol. 8, no. 16, 2024. https://doi.org/10.24294/jipd10115

Andrlić, Berislav, Ayodele Oniku and Ismael Bosun Arebi. "Storytelling: Qualitative analysis of the influence on gen Alpha’s consumption decisions and affective buying behaviours in a developing market." Journal of Infrastructure, Policy and Development 8, no. 16 (2024). https://doi.org/10.24294/jipd10115

Andrlić, B., Oniku, A. and Arebi, I. B. (2024) 'Storytelling: Qualitative analysis of the influence on gen Alpha’s consumption decisions and affective buying behaviours in a developing market', Journal of Infrastructure, Policy and Development, 8(16). doi: 10.24294/jipd10115

Andrlić B, Oniku A, Arebi IB. Storytelling: Qualitative analysis of the influence on gen Alpha’s consumption decisions and affective buying behaviours in a developing market. Journal of Infrastructure, Policy and Development [Internet]. 2024 December 27 [cited 2025 February 14];8(16). doi: 10.24294/jipd10115

B. Andrlić, A. Oniku and I. B. Arebi, "Storytelling: Qualitative analysis of the influence on gen Alpha’s consumption decisions and affective buying behaviours in a developing market", Journal of Infrastructure, Policy and Development, vol. 8, no. 16, December 2024. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:277:914203. [Accessed: 14 February 2025]

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