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undergraduate thesis
Internet kao promocijski alat
2025. urn:nbn:hr:277:151518
Dražetić, Magdalena
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Dražetić, M. (2025). Internet kao promocijski alat (Undergraduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:151518

Dražetić, Magdalena. "Internet kao promocijski alat." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2025. https://urn.nsk.hr/urn:nbn:hr:277:151518

Dražetić, Magdalena. "Internet kao promocijski alat." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2025. https://urn.nsk.hr/urn:nbn:hr:277:151518

Dražetić, M. (2025). 'Internet kao promocijski alat', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:277:151518

Dražetić M. Internet kao promocijski alat [Undergraduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2025 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:277:151518

M. Dražetić, "Internet kao promocijski alat", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:277:151518

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Metadata
TitleInternet kao promocijski alat
Title (english)Internet as a Promotional Tool
AuthorMagdalena Dražetić
MentorMarko Šostar (mentor)
Committee memberHrvoje Budić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2025-01-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet proučavanja ovog završnog rada je internet kao promocijski alat, odnosno analiza njegova utjecaja na marketinške aktivnosti te načine na koje poduzeća koriste internet za promoviranje svojih proizvoda i usluga. Rad se temelji na istraživanju različitih internetskih promocijskih alata, njihovoj učinkovitosti i ulogama koje igraju u suvremenom poslovanju. U teorijskom dijelu rada detaljno će se analizirati pojam internet marketinga, vrste internetskih promocijskih alata te strategije koje... More poduzeća primjenjuju kako bi dosegnula svoju ciljanu publiku. Obuhvatit će se alati kao što su društvene mreže, web stranice, SEO optimizacija, online oglašavanje (PPC), e-mail marketing i blogovi, uz analizu njihovih prednosti i nedostataka. Rad će se također baviti analizom psiholoških i socijalnih čimbenika koji utječu na uspjeh internet promocije, uključujući korisničko iskustvo, društvene utjecaje i internetske trendove. Nadalje, u teorijskom dijelu, rad će obraditi važnost internetske prisutnosti u kontekstu izgradnje branda i povećanja konkurentnosti na tržištu. Analizirat će se načini na koje internet pomaže poduzećima u stjecanju i zadržavanju kupaca, kao i u povećanju prodaje. Posebna pažnja bit će posvećena etičkim pitanjima u internet marketingu, kao što su zaštita privatnosti korisnika i transparentnost oglašivačkih praksi. U empirijskom dijelu rada provedena je anketa o korištenju promocijskih alata putem interneta među poduzećima. Anketom su obuhvaćeni različiti oblici promocije, a analizirat će se kako poduzeća primjenjuju internet alate u svom poslovanju, koji su im najučinkovitiji, te koje izazove i prednosti vide u internet promociji. Na temelju rezultata ankete, rad će predstaviti zaključke o aktualnim trendovima u internet marketingu i preporuke za daljnji razvoj promocijskih strategija u online okruženju. Less
Abstract (english)
The subject of study of this final thesis is the Internet as a promotional tool, that is, the analysis of its impact on marketing activities and the ways in which companies use the Internet to promote their products and services. The paper is based on the research of various Internet promotional tools, their effectiveness and the roles they play in modern business. In the theoretical part of the paper, the concept of internet marketing, types of internet promotional tools and strategies... More applied by companies in order to reach their target audience will be analyzed in detail. Tools such as social media, websites, SEO optimization, online advertising (PPC), email marketing and blogs will be covered, with an analysis of their advantages and disadvantages. The paper will also analyze the psychological and social factors that influence the success of online promotion, including user experience, social influences and internet trends. Furthermore, in the theoretical part, the paper will discuss the importance of internet presence in the context of brand building and increasing competitiveness in the market. The ways in which the Internet helps companies acquire and retain customers, as well as increase sales, will be analyzed. Special attention will be paid to ethical issues in internet marketing, such as the protection of user privacy and the transparency of advertising practices. In the empirical part of the work, a survey was conducted on the use of promotional tools via the Internet among companies. The survey covers different forms of promotion, and it will be analyzed how companies apply internet tools in their business, which are the most effective for them, and what challenges and advantages they see in internet promotion. Based on the results of the survey, the paper will present conclusions about current trends in internet marketing and recommendations for further development of promotional strategies in the online environment. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:151518
Study programmeTitle: Social Sciences - Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-03-13 13:05:48
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