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undergraduate thesis
Životni ciklus proizvoda
2023. urn:nbn:hr:277:721128
Muljević, Ena
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Muljević, E. (2023). Životni ciklus proizvoda (Undergraduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:721128

Muljević, Ena. "Životni ciklus proizvoda." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:721128

Muljević, Ena. "Životni ciklus proizvoda." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:721128

Muljević, E. (2023). 'Životni ciklus proizvoda', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:277:721128

Muljević E. Životni ciklus proizvoda [Undergraduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2023 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:277:721128

E. Muljević, "Životni ciklus proizvoda", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:277:721128

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Metadata
TitleŽivotni ciklus proizvoda
Title (english)Product Life Cycle
AuthorEna Muljević
MentorAnton Devčić (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
Committee memberMarko Dumančić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Proizvod predstavlja materijalnu tj. fizičku stvar ili nematerijalnu tj. uslugu koja je stvorena da zadovoljni neku određenu potrebu ili želju. Proizvod je glavni element marketing miksa. Životni ciklus proizvoda je proces kroz koji proizvod prolazi od samog početnog predstavljanja na tržištu do kraja njegove ere postojanja. Taj ciklus se sastoji od četiri specifične faze a to su: uvođenje, rast, zrelost, i opadanje. U ovom radu opisane su sve četiri faze životnog ciklusa proizvoda, a za primjer uzeti su Coca-cola kao jedan poznati brend i Traubi soda kao proizvod koji više ne postoji. U sklopu ovog rada provedena je anketa na sto ispitanika o poznavanju ta dva proizvoda.
Abstract (english)
A product is a material (a physical) item or a nonmaterial service which was created to satisfy a specific need or desire. A product is the main element of a promotional mix. Life cycle of a product is a process that a product goes through since its initial introduction on the market until the end of its existence. That cycle is consisted of four specific phases, which are: introduction, growth, maturity, and decline. This paper describes all four phases of a product’s life cycle, and for examples it uses Coca – Cola as an already popular brand and Traubi Soda as a product which is no longer on the market. As a part of this paper a survey about these two products was given to a hundred participants.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:721128
Study programmeTitle: Social Sciences - Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-09 11:17:57