prikaz prve stranice dokumenta Razvijanje odnosa s potrošačima
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graduate thesis
Razvijanje odnosa s potrošačima
2023. urn:nbn:hr:277:178731
Samardžić, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

Cite this document

Samardžić, V. (2023). Razvijanje odnosa s potrošačima (Graduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:178731

Samardžić, Valentina. "Razvijanje odnosa s potrošačima." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:178731

Samardžić, Valentina. "Razvijanje odnosa s potrošačima." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:178731

Samardžić, V. (2023). 'Razvijanje odnosa s potrošačima', Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:277:178731

Samardžić V. Razvijanje odnosa s potrošačima [Graduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2023 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:277:178731

V. Samardžić, "Razvijanje odnosa s potrošačima", Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:277:178731

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Metadata
TitleRazvijanje odnosa s potrošačima
Title (english)Developing Relationships with Consumers
AuthorValentina Samardžić
MentorMario Hak (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberMario Hak (član povjerenstva)
Committee memberMarko Dumančić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvijanje odnosa s potrošačima ključno je za uspjeh svake organizacije. To je proces koji uključuje stvaranje dugoročnih veza s potrošačima kako bi se zadovoljile njihove potrebe, stvorila lojalnost i postigao održiv poslovni rast. Prvi korak u razvijanju odnosa s potrošačima je razumijevanje njihovih potreba, preferencija i očekivanja. Tvrtke moraju provesti dubinska istraživanja tržišta kako bi prikupile relevantne informacije o ciljnoj skupini potrošača. To uključuje analizu demografskih podataka, ponašanja potrošača, trendova i njihovih stavova prema proizvodima ili uslugama. Komunikacija je ključna u razvoju odnosa s potrošačima. Tvrtke moraju uspostaviti otvorene kanale komunikacije koji omogućuju potrošačima da izraze svoje mišljenje, postavljaju pitanja i daju povratne informacije. Aktivno slušanje potrošača i pružanje odgovora na njihove upite i zabrinutosti stvara povjerenje i pokazuje da organizacija brine o njihovim potrebama.
Abstract (english)
Developing relationships with consumers is critical to the success of any organization. It is a process that involves creating long-term relationships with consumers to meet their needs, create loyalty and achieve sustainable business growth. The first stepi s developing a relationship with consumers is to understand their needs, preferences and expectations. Companies must conduct in-depth market research to gather relevant information about the target consumer group. This includes analyzing demographic date, consumer behavior, trends and their attitudes towards products or services. Communication is key in developing relationships with consumers. Companies must establish open channels of communication that allow consumers to express their opinions, ask questions and provide fedback. Actively listening to consumers and responding to their queries and concerns builds trust and shows that the organization cares about their needs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:178731
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-09 12:30:33