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undergraduate thesis
UIoga novih digitalnih tehnologija na trgovinske procese
2024. urn:nbn:hr:277:941738
Čačić, Matej
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

Cite this document

Čačić, M. (2024). UIoga novih digitalnih tehnologija na trgovinske procese (Undergraduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:941738

Čačić, Matej. "UIoga novih digitalnih tehnologija na trgovinske procese." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:941738

Čačić, Matej. "UIoga novih digitalnih tehnologija na trgovinske procese." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:941738

Čačić, M. (2024). 'UIoga novih digitalnih tehnologija na trgovinske procese', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:277:941738

Čačić M. UIoga novih digitalnih tehnologija na trgovinske procese [Undergraduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:277:941738

M. Čačić, "UIoga novih digitalnih tehnologija na trgovinske procese", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:941738

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Metadata
TitleUIoga novih digitalnih tehnologija na trgovinske procese
Title (english)The Role of New Digital Technologies on Trade Processes
AuthorMatej Čačić
MentorKatarina Štavlić (mentor)
Committee memberAntun Marinac (predsjednik povjerenstva)
Committee memberKatarina Štavlić (član povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-02-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu je opisana uloga novih digitalnih tehnologija na trgovinske procese. Predmet i cilj rada je pojmovno definirati pojam digitalizacije, teorijske značajke i činitelje koji su povezani s digitalizacijom i informatizacijom poduzeća te ponašanjem potrošača, u cilju boljeg upravljanja poduzećem koje je u svoje trgovinsko poslovanje uvelo nove digitalne tehnologije. Tijekom proteklih nekoliko desetljeća, globalne industrije suočile su se s brojnim tehnološkim promjenama koje su dovele do prilika kao što su veća fleksibilnost, reaktivnost i individualizacija proizvoda. Digitalizacija radikalno zadire i mijenja temeljne postavke načina života i organizacije rada u postmodernom društvu koje postaje globaliziranije i digitaliziranije nego ikad prije. Kako bi se poduzeća mogla adekvatno suočiti sa suvremenim izazovima, moraju uvesti digitalizaciju u svoje poslovanje. Mnoga nova i postojeća poduzeća shvatila su potencijal e-trgovine i počela pružati svoje usluge koristeći ovu platformu. U radu je prikazana uloga novih digitalnih tehnologija u trgovinskom poslovanju na primjeru poduzeća Amazon.
Abstract (english)
The paper describes the role of new digital technologies on trade processes. The subject and goal of the paper is to conceptually define the concept of digitization, theoretical features and factors related to digitization and computerization of companies and consumer behavior, with the aim of better management of a company that has introduced new digital technologies into its business operations. Over the past few decades, global industries have faced numerous technological changes that have led to opportunities such as greater flexibility, reactivity, and individualization of products. Digitization is radically encroaching and changing the fundamental assumptions of the way of life and the organization of work in a postmodern society that is becoming more globalized and digitized than ever before. In order for companies to be able to adequately face modern challenges, they must introduce digitization into their operations. Many new and existing businesses have realized the potential of e-commerce and started providing their services using this platform. The paper presents the role of new digital technologies in trade business using the example of Amazon.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:941738
Study programmeTitle: Social Sciences - Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-01 09:31:52