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undergraduate thesis
Neprofitni marketing
2024. urn:nbn:hr:277:078959
Bišćan, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Bišćan, M. (2024). Neprofitni marketing (Undergraduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:078959

Bišćan, Matea. "Neprofitni marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:078959

Bišćan, Matea. "Neprofitni marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:078959

Bišćan, M. (2024). 'Neprofitni marketing', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:277:078959

Bišćan M. Neprofitni marketing [Undergraduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:277:078959

M. Bišćan, "Neprofitni marketing", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:078959

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Metadata
TitleNeprofitni marketing
Title (english)Nonprofit Marketing
AuthorMatea Bišćan
MentorMarko Šostar (mentor)
Committee memberBerislav Andrlić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Neprofitni marketing su sve aktivnosti koje obavljaju pojedinci kao i organizacije radi postizanja zajedničkoga cilja, koji se razlikuje od uobičajenih kao što je ostvarivanje dobiti, tržišnoga udjela i sličnom. Pojmovi koji određuju društvenu ulogu neprofitnih organizacija su: društvene akcije, birokracije, društvene promjene, društvene mreže, socijalni kapitali, javno zagovaranje, lobiranje, okruženje, otuđenje, socijalizacija, solidarnost i zajednica. Nastanak i razvoj neprofitnog sektora... More može se povezati s koncepcijom društvene odgovornosti, ali i s pripadnošću zajednice ljudi kao grupi ljudi koji su povezani društvenim i drugim vezama i ovise ojednim i drugima. Marketing neprofitnih organizacija je skup aktivnosti kojima seosmišljavaju i pospješuju planiranja, provedba, distribucija i komuniciranje djelovanja organizacije koje ostvaruje neki određeni javni interes, ali im je osnovna svrha postojanja nije ostvarivanje profiti. Volontiranjem se smatra dovoljno ulaganje osobnoga vremena, truda, znanja i vještina kojima se obavljaju usluge za dobrobit druge osobe ili zajednice, a obavljaju ih osobe koje su dobre i ne treba im isplata neke novčane naknade ili potraživanje druge novčane koristi. Načini prikupljanja sredstava za financiranje neprofitnih organizacija su: fundrasing velikih donacija, fundrasing direktnim marketingom, internetski fundrasing, zadržavanje i gradnja odnosa s donatorima, ostavštine i odavanje počasti, korporativno doniranje. Primjer iz prakse za neprofitni marketing je Zaklada „Ane Rukavine“. Uz pomoć istraživanja pomoću ankete se saznaje koliko ljudi poznaju neprofitni marketing. Less
Abstract (english)
Non – profit marketing is all activities carried out by individuals as well as organizations in order to achieve a common goal, wich is different from the usual ones such as achieving profit, market share and the like. Terms that determine the social role of non – profit organizations are: social action, bureaucracy, social change, social networks, social capital, public advocay, lobbying, environment, alientation, socialization, solidarity and communty. The emergance and development of the... More non – profit sector can be linked to the concept of social responsibility, but also to belonging to a communty of people as a group of pepole who are connected by social and other ties and depend on ech other. Marketing of non – profit organizactions is a se of activities that are used to disign and promote the planing, implementation, disribution and communication of the activities of a organization that rielazies some specific public interest, but whose main purpose of existence in not to make profits. Volunteering is considered a sufficint investemnt of personal time, effort, knowledge and skills with which services are performed for the benefit of another persono or communty, and they are performed by personas who are good and do not need payment of any monetary compensation or demand for other monetary benefits. Ways of collecting fund for financing non – profit organizations are: large donation fundrasing, direc marketing fundrasing, Internet fundrasing, maintainig and building relationships with donors, bequests and tributes, corporate donation. An example from practice for non – profit marketing is the „Ana Rukavina“ Fondation. With the help of rasearch, a survey is used to find out how much pepole know about non – profit marketing. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:078959
Study programmeTitle: Social Sciences - Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-25 08:44:05
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