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undergraduate thesis
Crowdfunding kao oblik suvremenog izvora financiranja
2024. urn:nbn:hr:277:702933
Masnica, Zrinka
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Masnica, Z. (2024). Crowdfunding kao oblik suvremenog izvora financiranja (Undergraduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:702933

Masnica, Zrinka. "Crowdfunding kao oblik suvremenog izvora financiranja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:702933

Masnica, Zrinka. "Crowdfunding kao oblik suvremenog izvora financiranja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:702933

Masnica, Z. (2024). 'Crowdfunding kao oblik suvremenog izvora financiranja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:277:702933

Masnica Z. Crowdfunding kao oblik suvremenog izvora financiranja [Undergraduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:277:702933

Z. Masnica, "Crowdfunding kao oblik suvremenog izvora financiranja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:702933

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Metadata
TitleCrowdfunding kao oblik suvremenog izvora financiranja
Title (english)Crowdfunding as a Modern Source of Financing
AuthorZrinka Masnica
MentorKatarina Potnik Galić (mentor)
Committee memberBarbara Pisker (predsjednik povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
Committee memberMirjana Radman - Funarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad bavi se temom crowdfundinga kao suvremenog izvora financiranja, koji postaje sve važniji u poslovnom svijetu. U radu su analizirani tradicionalni izvori financiranja poput bankovnih kredita, zadužnica i rizičnog kapitala te njihova uloga u financiranju poslovnih subjekata. S razvojem tehnologije, društvenih mreža i online platformi, crowdfunding se ističe kao nova i dinamična alternativa. Rad obrađuje različite modele crowdfundinga, uključujući donacijski, nagradni, vlasnički,... More zadužni i kombinirani crowdfunding te ih uspoređuje s tradicionalnim metodama financiranja. Prednosti crowdfundinga uključuju lakši pristup kapitalu, validaciju poslovnih ideja i promociju, dok su nedostaci povezani sa pravnim nesigurnostima, velikom konkurencijom, te rizikom neuspjeha kampanje. Dodatno, u radu je analiziran rad i funkcioniranje crowdfunding platformi, koje služe kao posrednici između poduzetnika i ulagača, omogućujući lakši pristup tržištu kapitala. Istražene su i specifične platforme koje su prisutne u svijetu i u Hrvatskoj, s posebnim naglaskom na njive karakteristike i učinkovitost. U radu je istaknut razvoj crowdfundinga u Hrvatskoj, uključujući trenutne izazove i mogućnosti za budući rast. Ciljevi ovog rada su pružiti cjelovitu sliku crowdfundinga kao suvremenog izvora financiranja, usporediti da sa tradicionalnim modelima financiranja te pokazati njegovu primjenu, osobito za male i srednje poduzetnike. Less
Abstract (english)
This thesis explores the topic of crowdfunding as a modern source of financing, which is becoming increasingly important in the business world. The paper analyzes traditional sources of financing such as bank loans, promissory notes, and venture capital, as well as their role in funding business entities. With the development of technology, social media, and online platforms, crowdfunding stands out as a new and dynamic alternative. The paper examines different crowdfunding models, including... More Donation-based, Reward-based, Equity-based, Debt-based, and Hybrid crowdfunding, comparing them with traditional financing methods. The advantages of crowdfunding include easier access to capital, validation of business ideas, and promotion, while the disadvantages are related to legal uncertainties, high competition, and the risk of campaign failure. Additionally, the paper analyzes the operation and functioning of crowdfunding platforms, which act as intermediaries between entrepreneurs and investors, facilitating easier access to capital markets. Specific platforms present in both the global market and in Croatia are examined, with a particular emphasis on their characteristics and effectiveness. The development of crowdfunding in Croatia is also highlighted, including current challenges and future growth opportunities. The objectives of this paper are to provide a comprehensive overview of crowdfunding as a modern source of financing, compare it with traditional financing models, and demonstrate its application, particularly for small and medium-sized enterprises. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:702933
Study programmeTitle: Social Sciences - Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-29 09:16:50
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