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master's thesis
Važnost analize točke pokrića pri upravljanju cijenama
2023. urn:nbn:hr:277:241574
Marosavljević, Gloria
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Marosavljević, G. (2023). Važnost analize točke pokrića pri upravljanju cijenama (Master's thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:241574

Marosavljević, Gloria. "Važnost analize točke pokrića pri upravljanju cijenama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:241574

Marosavljević, Gloria. "Važnost analize točke pokrića pri upravljanju cijenama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:241574

Marosavljević, G. (2023). 'Važnost analize točke pokrića pri upravljanju cijenama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 15 February 2025, https://urn.nsk.hr/urn:nbn:hr:277:241574

Marosavljević G. Važnost analize točke pokrića pri upravljanju cijenama [Master's thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2023 [cited 2025 February 15] Available at: https://urn.nsk.hr/urn:nbn:hr:277:241574

G. Marosavljević, "Važnost analize točke pokrića pri upravljanju cijenama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:277:241574

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Metadata
TitleVažnost analize točke pokrića pri upravljanju cijenama
Title (english)The Importance of Break Event Point Analysis in Price Management
AuthorGloria Marosavljević
MentorKatarina Potnik Galić (mentor)
Committee memberMirjana Radman - Funarić (predsjednik povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
Committee memberKatarina Štavlić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje cijenama je ključna aktivnost u poslovnim strategijama koja utječe na profitabilnost, konkurentnost i zadovoljstvo korisnika. Cilj je postaviti cijene koje su privlačne za korisnike, ali istovremeno osiguravaju profitabilnost poslovanja. Točka pokrića kod upravljanja cijenama je mjera koja se koristi za procjenu obuhvata testiranja i analize različitih aspekata vezanih uz cijene proizvoda ili usluga. Visoka točka pokrića ukazuje na temeljito testiranje strategija cijena, promjena cijena i ostalih komponenti cjenovnog modela, što povećava vjerojatnost uspješnog upravljanja cijenama. S druge strane, niska točka pokrića može ukazivati na nedostatke u testiranju i propuste koji mogu rezultirati netočnim ili neefikasnim postavljanjem cijena. Analiza točke pokrića kod upravljanja cijenama omogućuje identifikaciju nedostataka i potrebu za dodatnim testiranjem različitih scenarija cijena i alata za upravljanje cijenama.
Abstract (english)
Price management is a key activity in business strategies that affects profitability, competitiveness and customer satisfaction The goal is to set prices that are attractive to users, but at the same time ensure the profitability of the business. The coverage point in price management is a measure used to assess the scope of testing and analysis of various aspects related to the prices of products or services. A high coverage point indicates thorough testing of price strategies, price changes, and other components of the pricing model, which increases the likelihood of successful price management. On the other hand, a low coverage point may indicate testing deficiencies and omissions that may result in inaccurate or inefficient pricing. Analysis of the breakeven point in pricing management enables the identification of gaps and the need for additional testing of different pricing scenarios and pricing management tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:241574
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-08-08 08:35:55