prikaz prve stranice dokumenta Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process
  Download
PDF 2.46 MB
Scientific paper - Original scientific paper
Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process
In: Proceedings of the 34th DAAAM International Symposium. Beč: Beč: DAAAM scriptorium GmbH, 2023. pp. 9-15. urn:nbn:hr:277:015661
Andrlić, Berislav; Lacković, Krešimir; Resler, Ines

Cite this document

Andrlić, B., Lacković, K. & Resler, I. (2023). Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process. Proceedings of the 34th DAAAM International Symposium (pp. 9-15). Beč: Beč: DAAAM scriptorium GmbH. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:015661

Andrlić, Berislav, et al. "Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process." Proceedings of the 34th DAAAM International Symposium, Beč: DAAAM scriptorium GmbH, 2023, pp. 9-15. https://urn.nsk.hr/urn:nbn:hr:277:015661

Andrlić, Berislav, Krešimir Lacković and Ines Resler. "Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process." In Proceedings of the 34th DAAAM International Symposium, 9-15. Beč: Beč: DAAAM scriptorium GmbH, 2023. Accessed 2025 February 02. https://urn.nsk.hr/urn:nbn:hr:277:015661

Andrlić, B., Lacković, K. and Resler, I. (2023) 'Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process', Proceedings of the 34th DAAAM International Symposium, Beč: DAAAM scriptorium GmbH, Beč, pp. 9-15. Available at: https://urn.nsk.hr/urn:nbn:hr:277:015661 (Accessed 02 February 2025)

Andrlić B, Lacković K, Resler I. Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process. Proceedings of the 34th DAAAM International Symposium. Beč: Beč: DAAAM scriptorium GmbH; 2023. Pp. 9-15. [cited 2025 February 02] Available at: https://urn.nsk.hr/urn:nbn:hr:277:015661

B. Andrlić, K. Lacković and I. Resler, "Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process", Proceedings of the 34th DAAAM International Symposium Beč: Beč: DAAAM scriptorium GmbH, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:277:015661 [Accessed: 02 February 2025]

Please login to the repository to save this object to your list.
Metadata
Title (english)Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process
AuthorBerislav Andrlić
AuthorKrešimir Lacković
AuthorInes Resler
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
In more and more situations, information technologies are successfully replacing physical work, but also some mental human activities where artificial intelligence is increasingly relevant. In this paper, the goal of the research is determined, which is the use of artificial intelligence in defining corporate strategic decisions. The reason for this is because the decisions determine the long-term direction and intensity of the corporation as a complex economic system. In this sense, the hypothesis was put forward that artificial intelligence is a great support for the process of creating strategic decisions. That is why the features, experiences and possibilities of IT technologies, especially artificial intelligence, were investigated. Based on these findings, a communication model was set up where all participants in the process of creating artificial intelligence can use its capabilities. The discussion and concluding consideration confirm the goal and hypothesis, but also the need for research into innovations in IT technologies, especially artificial intelligence, with the goal of its even more effective use.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleProceedings of the 34th DAAAM International Symposium
Numberingpp. 9-15
p-ISSN1726-9679
e-ISSN1726-9679
URN:NBNurn:nbn:hr:277:015661
Publication2023
ConferenceTitle: 34TH DAAAM International Symposium On Intelligent Manufacturing And Automation
Location: Beč, Austria
Start date: 2023-10-26
End date: 2023-10-27
Assembly type: Lecture
Type of resourceText
PublisherBeč: DAAAM scriptorium GmbH
Publishing placeBeč
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-01-22 09:23:30