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Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process
U: Proceedings of the 34th DAAAM International Symposium. Beč: Beč: DAAAM scriptorium GmbH, 2023. str. 9-15. urn:nbn:hr:277:015661
Andrlić, Berislav; Lacković, Krešimir; Resler, Ines

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Andrlić, B., Lacković, K. i Resler, I. (2023). Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process. Proceedings of the 34th DAAAM International Symposium (str. 9-15). Beč: Beč: DAAAM scriptorium GmbH. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:277:015661

Andrlić, Berislav, et al. "Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process." Proceedings of the 34th DAAAM International Symposium, Beč: DAAAM scriptorium GmbH, 2023, str. 9-15. https://urn.nsk.hr/urn:nbn:hr:277:015661

Andrlić, Berislav, Krešimir Lacković i Ines Resler. "Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process." U Proceedings of the 34th DAAAM International Symposium, 9-15. Beč: Beč: DAAAM scriptorium GmbH, 2023. Citirano 02.05.2024.. https://urn.nsk.hr/urn:nbn:hr:277:015661

Andrlić, B., Lacković, K. i Resler, I. (2023) 'Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process', Proceedings of the 34th DAAAM International Symposium, Beč: DAAAM scriptorium GmbH, Beč, str. 9-15. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:277:015661 (Datum pristupa: 02.05.2024.)

Andrlić B, Lacković K, Resler I. Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process. Proceedings of the 34th DAAAM International Symposium. Beč: Beč: DAAAM scriptorium GmbH; 2023. Str. 9-15. [pristupljeno 02.05.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:015661

B. Andrlić, K. Lacković i I. Resler, "Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process", Proceedings of the 34th DAAAM International Symposium Beč: Beč: DAAAM scriptorium GmbH, 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:015661 [Citirano: 02.05.2024.]

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Podaci o radu
Naslov (engleski)Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process
AutorBerislav Andrlić
AutorKrešimir Lacković
AutorInes Resler
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet turizma i ruralnog razvoja u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
In more and more situations, information technologies are successfully replacing physical work, but also some mental human activities where artificial intelligence is increasingly relevant. In this paper, the goal of the research is determined, which is the use of artificial intelligence in defining corporate strategic decisions. The reason for this is because the decisions determine the long-term direction and intensity of the corporation as a complex economic system. In this sense, the hypothesis was put forward that artificial intelligence is a great support for the process of creating strategic decisions. That is why the features, experiences and possibilities of IT technologies, especially artificial intelligence, were investigated. Based on these findings, a communication model was set up where all participants in the process of creating artificial intelligence can use its capabilities. The discussion and concluding consideration confirm the goal and hypothesis, but also the need for research into innovations in IT technologies, especially artificial intelligence, with the goal of its even more effective use.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of the 34th DAAAM International Symposium
Brojčani podacistr. 9-15
p-ISSN1726-9679
e-ISSN1726-9679
URN:NBNurn:nbn:hr:277:015661
Datum objave publikacije2023
SkupNaziv: 34TH DAAAM International Symposium On Intelligent Manufacturing And Automation
Lokacija: Beč, Austrija
Datum početka: 2023-10-26
Datum završetka: 2023-10-27
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačBeč: DAAAM scriptorium GmbH
Mjesto izdavanjaBeč
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-01-22 09:23:30