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Scientific paper - Original scientific paper
Assessment of Influencing Factors on Consumer Behavior Using the AHP Model
Sustainability, 15 (2023), 13; 10341. https://doi.org/10.3390/su151310341
Šostar, Marko; Ristanović, Vladimir

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Šostar, M. & Ristanović, V. (2023). Assessment of Influencing Factors on Consumer Behavior Using the AHP Model. Sustainability, 15. (13). doi: 10.3390/su151310341

Šostar, Marko and Vladimir Ristanović. "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model." Sustainability, vol. 15, no. 13, 2023. https://doi.org/10.3390/su151310341

Šostar, Marko and Vladimir Ristanović. "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model." Sustainability 15, no. 13 (2023). https://doi.org/10.3390/su151310341

Šostar, M. and Ristanović, V. (2023) 'Assessment of Influencing Factors on Consumer Behavior Using the AHP Model', Sustainability, 15(13). doi: 10.3390/su151310341

Šostar M, Ristanović V. Assessment of Influencing Factors on Consumer Behavior Using the AHP Model. Sustainability [Internet]. 2023 June 30 [cited 2024 December 15];15(13). doi: 10.3390/su151310341

M. Šostar and V. Ristanović, "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model", Sustainability, vol. 15, no. 13, June 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:277:831851. [Accessed: 15 December 2024]

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Metadata
Title (english)Assessment of Influencing Factors on Consumer Behavior Using the AHP Model
AuthorMarko Šostar
AuthorVladimir Ristanović
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that change the buying habits of individuals. The research was conducted on a sample of 559 respondents in the Republic of Croatia. Data from the survey were used to create a hierarchical model structure. The analytic hierarchy process (AHP), as a decision-making method, was used in the analysis to estimate and rank the factors that influence consumer habits. An analysis of results showed that personal and psychological factors have the principal influence on consumer habits. Personal budget, as the dominant criterion in a group of set criteria, contributed to the fact that personal factors have the dominant influence on consumer habits.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleSustainability
Numberingvol. 15, no. 13, 10341
e-ISSN2071-1050
DOIhttps://doi.org/10.3390/su151310341
URN:NBNurn:nbn:hr:277:831851
Publication2023-06-30
Document URLhttps://www.mdpi.com/2071-1050/15/13/10341
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-05-02 12:44:28