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Assessment of Influencing Factors on Consumer Behavior Using the AHP Model
Sustainability, 15 (2023), 13; 10341. https://doi.org/10.3390/su151310341
Šostar, Marko; Ristanović, Vladimir

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Šostar, M. i Ristanović, V. (2023). Assessment of Influencing Factors on Consumer Behavior Using the AHP Model. Sustainability, 15. (13). doi: 10.3390/su151310341

Šostar, Marko i Vladimir Ristanović. "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model." Sustainability, vol. 15, br. 13, 2023. https://doi.org/10.3390/su151310341

Šostar, Marko i Vladimir Ristanović. "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model." Sustainability 15, br. 13 (2023). https://doi.org/10.3390/su151310341

Šostar, M. i Ristanović, V. (2023) 'Assessment of Influencing Factors on Consumer Behavior Using the AHP Model', Sustainability, 15(13). doi: 10.3390/su151310341

Šostar M, Ristanović V. Assessment of Influencing Factors on Consumer Behavior Using the AHP Model. Sustainability [Internet]. 30.06.2023. [pristupljeno 15.12.2024.];15(13). doi: 10.3390/su151310341

M. Šostar i V. Ristanović, "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model", Sustainability, vol. 15, br. 13, Lipanj 2023. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:831851. [Citirano: 15.12.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:277:831851
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Podaci o radu
Naslov (engleski)Assessment of Influencing Factors on Consumer Behavior Using the AHP Model
AutorMarko Šostar
AutorVladimir Ristanović
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet turizma i ruralnog razvoja u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that change the buying habits of individuals. The research was conducted on a sample of 559 respondents in the Republic of Croatia. Data from the survey were used to create a hierarchical model structure. The analytic hierarchy process (AHP), as a decision-making method, was used in the analysis to estimate and rank the factors that influence consumer habits. An analysis of results showed that personal and psychological factors have the principal influence on consumer habits. Personal budget, as the dominant criterion in a group of set criteria, contributed to the fact that personal factors have the dominant influence on consumer habits.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaSustainability
Brojčani podacivol. 15, br. 13, 10341
e-ISSN2071-1050
DOIhttps://doi.org/10.3390/su151310341
URN:NBNurn:nbn:hr:277:831851
Datum objave publikacije2023-06-30
URL dokumentahttps://www.mdpi.com/2071-1050/15/13/10341
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje 4.0 međunarodna (CC BY 4.0)
Datum i vrijeme pohrane2024-05-02 12:44:28