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Scientific paper - Original scientific paper
Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries
World, 5 (2024), 4; 1248-1266. https://doi.org/10.3390/world5040064
Šostar, Marko; Ristanović, Vladimir

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Šostar, M. & Ristanović, V. (2024). Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries. World, 5. (4), 1248-1266. doi: 10.3390/world5040064

Šostar, Marko and Vladimir Ristanović. "Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries." World, vol. 5, no. 4, 2024, pp. 1248-1266. https://doi.org/10.3390/world5040064

Šostar, Marko and Vladimir Ristanović. "Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries." World 5, no. 4 (2024): 1248-1266. https://doi.org/10.3390/world5040064

Šostar, M. and Ristanović, V. (2024) 'Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries', World, 5(4), pp. 1248-1266. doi: 10.3390/world5040064

Šostar M, Ristanović V. Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries. World [Internet]. 2024 December 02 [cited 2025 January 27];5(4):1248-1266. doi: 10.3390/world5040064

M. Šostar and V. Ristanović, "Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries", World, vol. 5, no. 4, pp. 1248-1266, December 2024. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:277:405527. [Accessed: 27 January 2025]

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Metadata
Title (english)Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries
AuthorMarko Šostar
AuthorVladimir Ristanović
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
In times of global natural changes, environmental pollution, and the harmful impacts of certain products, it is essential to observe consumer behavior regarding preferences for products with sustainable characteristics. This paper evaluates the process of making decisions about the purchase of sustainable products using the Analytical Hierarchy Process (AHP), as the most common method of multi-criteria decision-making. The aim of the research is to define the influences that change consumer behavior regarding the purchase of sustainable products. The study was conducted on a sample of 880 respondents in Croatia, Spain, Moldova, Turkey, and Ukraine. The results showed that the quality and composition of products, their origin in bioproduction, and their status as local or healthy products are decisive for the purchase of sustainable products. It was also found that consumers in different countries vary; those in Croatia and Spain have similar criteria and priorities, while those in Moldova, Turkey, and Ukraine differ in certain aspects of their preferences.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleWorld
Numberingvol. 5, no. 4, pp. 1248-1266
e-ISSN2673-4060
DOIhttps://doi.org/10.3390/world5040064
URN:NBNurn:nbn:hr:277:405527
Publication2024-12-02
Document URLhttps://www.mdpi.com/2673-4060/5/4/64
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-12-10 08:13:20