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Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries
World, 5 (2024), 4; 1248-1266. https://doi.org/10.3390/world5040064
Šostar, Marko; Ristanović, Vladimir

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Šostar, M. i Ristanović, V. (2024). Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries. World, 5. (4), 1248-1266. doi: 10.3390/world5040064

Šostar, Marko i Vladimir Ristanović. "Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries." World, vol. 5, br. 4, 2024, str. 1248-1266. https://doi.org/10.3390/world5040064

Šostar, Marko i Vladimir Ristanović. "Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries." World 5, br. 4 (2024): 1248-1266. https://doi.org/10.3390/world5040064

Šostar, M. i Ristanović, V. (2024) 'Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries', World, 5(4), str. 1248-1266. doi: 10.3390/world5040064

Šostar M, Ristanović V. Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries. World [Internet]. 02.12.2024. [pristupljeno 19.12.2024.];5(4):1248-1266. doi: 10.3390/world5040064

M. Šostar i V. Ristanović, "Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries", World, vol. 5, br. 4, str. 1248-1266, Prosinac 2024. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:405527. [Citirano: 19.12.2024.]

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Podaci o radu
Naslov (engleski)Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries
AutorMarko Šostar
AutorVladimir Ristanović
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet turizma i ruralnog razvoja u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
In times of global natural changes, environmental pollution, and the harmful impacts of certain products, it is essential to observe consumer behavior regarding preferences for products with sustainable characteristics. This paper evaluates the process of making decisions about the purchase of sustainable products using the Analytical Hierarchy Process (AHP), as the most common method of multi-criteria decision-making. The aim of the research is to define the influences that change consumer behavior regarding the purchase of sustainable products. The study was conducted on a sample of 880 respondents in Croatia, Spain, Moldova, Turkey, and Ukraine. The results showed that the quality and composition of products, their origin in bioproduction, and their status as local or healthy products are decisive for the purchase of sustainable products. It was also found that consumers in different countries vary; those in Croatia and Spain have similar criteria and priorities, while those in Moldova, Turkey, and Ukraine differ in certain aspects of their preferences.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaWorld
Brojčani podacivol. 5, br. 4, str. 1248-1266
e-ISSN2673-4060
DOIhttps://doi.org/10.3390/world5040064
URN:NBNurn:nbn:hr:277:405527
Datum objave publikacije2024-12-02
URL dokumentahttps://www.mdpi.com/2673-4060/5/4/64
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje 4.0 međunarodna (CC BY 4.0)
Datum i vrijeme pohrane2024-12-10 08:13:20