Assessing customer loyality in a shopping center with one-way anova approach

Šostar, Marko; Pjero, Elenica; Budimir, Verica

doi:10.5937/EEE24070S

Scientific paper - Review paper

Assessing customer loyality in a shopping center with one-way anova approach

In: Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship. Beograd: The Faculty of Business Economics and Entrepreneurship, 2024. pp. 734-746. https://doi.org/10.5937/EEE24070S

Šostar, Marko; Pjero, Elenica; Budimir, Verica

Cite this document

APA 6th Edition

Šostar, M., Pjero, E. & Budimir, V. (2024). Assessing customer loyality in a shopping center with one-way anova approach. Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship (pp. 734-746). Beograd: The Faculty of Business Economics and Entrepreneurship. doi: 10.5937/EEE24070S

MLA 8th Edition

Šostar, Marko, et al. "Assessing customer loyality in a shopping center with one-way anova approach." Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship, The Faculty of Business Economics and Entrepreneurship, 2024, pp. 734-746. https://urn.nsk.hr/urn:nbn:hr:277:854782

Chicago 17th Edition

Šostar, Marko, Elenica Pjero and Verica Budimir. "Assessing customer loyality in a shopping center with one-way anova approach." In Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship, 734-746. Beograd: The Faculty of Business Economics and Entrepreneurship, 2024. Accessed 2024 December 25. https://urn.nsk.hr/urn:nbn:hr:277:854782

Harvard

Šostar, M., Pjero, E. and Budimir, V. (2024) 'Assessing customer loyality in a shopping center with one-way anova approach', Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship, The Faculty of Business Economics and Entrepreneurship, Beograd, pp. 734-746. Available at: https://urn.nsk.hr/urn:nbn:hr:277:854782 (Accessed 25 December 2024)

Vancouver

Šostar M, Pjero E, Budimir V. Assessing customer loyality in a shopping center with one-way anova approach. Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship. Beograd: The Faculty of Business Economics and Entrepreneurship; 2024. Pp. 734-746. [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:277:854782

IEEE

M. Šostar, E. Pjero and V. Budimir, "Assessing customer loyality in a shopping center with one-way anova approach", Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship Beograd: The Faculty of Business Economics and Entrepreneurship, 2024. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:277:854782 [Accessed: 25 December 2024]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:277:854782

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Metadata

Title (english)	Assessing customer loyality in a shopping center with one-way anova approach
Author	Marko Šostar
Author	Elenica Pjero
Author	Verica Budimir
Author's institution	Josip Juraj Strossmayer University of Osijek Faculty of Tourism and Rural Development in Pozega
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract (english)	This study investigates customer loyalty levels in a shopping center using a one-way ANOVA. The aim of the research is to determine if there is a significant difference in loyalty among three groups of customers: first-time shoppers, second-time shoppers, and regular shoppers. A total of 102 respondents were surveyed, with an equal number of respondents in each group (34). Loyalty levels were measured on a scale from 1 to 10. Three hypotheses were formulated to test the differences in loyalty among the different customer groups. Data analysis was conducted using the JASP software. The research results show that there are significant differences in loyalty between first-time shoppers and those who are shopping for the second time, as well as between these groups and regular shoppers.
Keywords (english)
Language	english
Publication type	Scientific paper - Review paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship
Numbering	pp. 734-746
ISBN	978-86-6069-225-4
DOI	https://doi.org/10.5937/EEE24070S
URN:NBN	urn:nbn:hr:277:854782
Publication	2024
Conference	Title: 13th International Scientific Conference Employment, Education and Entrepreneurship Location: Beograd, Serbia Start date: 2024-10-25 End date: 2024-10-25 Assembly type: Lecture
Type of resource	Text
Publisher	The Faculty of Business Economics and Entrepreneurship
Publishing place	Beograd
Access conditions	Open access
Terms of use
Created on	2024-12-20 09:51:42