prikaz prve stranice dokumenta Assessing customer loyality in a shopping center with one-way anova approach
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Assessing customer loyality in a shopping center with one-way anova approach
U: Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship. Beograd: The Faculty of Business Economics and Entrepreneurship, 2024. str. 734-746. https://doi.org/10.5937/EEE24070S
Šostar, Marko; Pjero, Elenica; Budimir, Verica

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Šostar, M., Pjero, E. i Budimir, V. (2024). Assessing customer loyality in a shopping center with one-way anova approach. Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship (str. 734-746). Beograd: The Faculty of Business Economics and Entrepreneurship. doi: 10.5937/EEE24070S

Šostar, Marko, et al. "Assessing customer loyality in a shopping center with one-way anova approach." Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship, The Faculty of Business Economics and Entrepreneurship, 2024, str. 734-746. https://urn.nsk.hr/urn:nbn:hr:277:854782

Šostar, Marko, Elenica Pjero i Verica Budimir. "Assessing customer loyality in a shopping center with one-way anova approach." U Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship, 734-746. Beograd: The Faculty of Business Economics and Entrepreneurship, 2024. Citirano 03.02.2025.. https://urn.nsk.hr/urn:nbn:hr:277:854782

Šostar, M., Pjero, E. i Budimir, V. (2024) 'Assessing customer loyality in a shopping center with one-way anova approach', Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship, The Faculty of Business Economics and Entrepreneurship, Beograd, str. 734-746. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:277:854782 (Datum pristupa: 03.02.2025.)

Šostar M, Pjero E, Budimir V. Assessing customer loyality in a shopping center with one-way anova approach. Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship. Beograd: The Faculty of Business Economics and Entrepreneurship; 2024. Str. 734-746. [pristupljeno 03.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:854782

M. Šostar, E. Pjero i V. Budimir, "Assessing customer loyality in a shopping center with one-way anova approach", Proceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship Beograd: The Faculty of Business Economics and Entrepreneurship, 2024. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:854782 [Citirano: 03.02.2025.]

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Podaci o radu
Naslov (engleski)Assessing customer loyality in a shopping center with one-way anova approach
AutorMarko Šostar
AutorElenica Pjero
AutorVerica Budimir
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet turizma i ruralnog razvoja u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
This study investigates customer loyalty levels in a shopping center using a one-way ANOVA. The aim of the research is to determine if there is a significant difference in loyalty among three groups of customers: first-time shoppers, second-time shoppers, and regular shoppers. A total of 102 respondents were surveyed, with an equal number of respondents in each group (34). Loyalty levels were measured on a scale from 1 to 10. Three hypotheses were formulated to test the differences in loyalty among the different customer groups. Data analysis was conducted using the JASP software. The research results show that there are significant differences in loyalty between first-time shoppers and those who are shopping for the second time, as well as between these groups and regular shoppers.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of 13th International Scientific Conference Employment, Education and Enterpreneurship
Brojčani podacistr. 734-746
ISBN978-86-6069-225-4
DOIhttps://doi.org/10.5937/EEE24070S
URN:NBNurn:nbn:hr:277:854782
Datum objave publikacije2024
SkupNaziv: 13th International Scientific Conference Employment, Education and Entrepreneurship
Lokacija: Beograd, Srbija
Datum početka: 2024-10-25
Datum završetka: 2024-10-25
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačThe Faculty of Business Economics and Entrepreneurship
Mjesto izdavanjaBeograd
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-12-20 09:51:42