Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination

Andrlić, Berislav; Uludag, Orhan; Saydam, Mehmet

doi:10.2507/35th.daaam.proceedings.001

Scientific paper - Original scientific paper

Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination

In: Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAm International, 2024. pp. 4-9. https://doi.org/10.2507/35th.daaam.proceedings.001

Andrlić, Berislav; Uludag, Orhan; Saydam, Mehmet

Cite this document

APA 6th Edition

Andrlić, B., Uludag, O. & Saydam, M. (2024). Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination. Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'' (pp. 4-9). Beč: DAAAm International. doi: 10.2507/35th.daaam.proceedings.001

MLA 8th Edition

Andrlić, Berislav, et al. "Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination." Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'', DAAAm International, 2024, pp. 4-9. https://urn.nsk.hr/urn:nbn:hr:277:408938

Chicago 17th Edition

Andrlić, Berislav, Orhan Uludag and Mehmet Saydam. "Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination." In Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'', 4-9. Beč: DAAAm International, 2024. Accessed 2025 February 05. https://urn.nsk.hr/urn:nbn:hr:277:408938

Harvard

Andrlić, B., Uludag, O. and Saydam, M. (2024) 'Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination', Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'', DAAAm International, Beč, pp. 4-9. Available at: https://urn.nsk.hr/urn:nbn:hr:277:408938 (Accessed 05 February 2025)

Vancouver

Andrlić B, Uludag O, Saydam M. Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination. Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAm International; 2024. Pp. 4-9. [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:277:408938

IEEE

B. Andrlić, O. Uludag and M. Saydam, "Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination", Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'' Beč: DAAAm International, 2024. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:277:408938 [Accessed: 05 February 2025]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:277:408938

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Metadata

Title (english)	Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination
Author	Berislav Andrlić
Author	Orhan Uludag
Author	Mehmet Saydam
Author's institution	Josip Juraj Strossmayer University of Osijek Faculty of Tourism and Rural Development in Pozega
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract (english)	This research aims to analyze how brand identity elements—such as name, logo, characters, slogans, and packaging— contribute to building a recognizable and authentic brand identity. The introduction defines the term "brand," examines the key elements of brand identity with examples of best practices, and discusses the importance of brand identity in today’s business and marketing landscape. The study explores visual elements and language used in communication, as well as the concept of brand personality and its impact on consumer perception. The second part focuses on creating a new brand for a tourist destination.
Keywords (english)
Language	english
Publication type	Scientific paper - Original scientific paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''
Numbering	pp. 4-9
ISBN	978-3-902734-44-0
p-ISSN	1726-9679
DOI	https://doi.org/10.2507/35th.daaam.proceedings.001
URN:NBN	urn:nbn:hr:277:408938
Publication	2024
Conference	Title: 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'' Location: Beč, Austria Start date: 2024-10-24 End date: 2024-10-25 Assembly type: Lecture
Document URL	https://www.daaam.info/Downloads/Pdfs/proceedings/proceedings_2024/001.pdf
Type of resource	Text
Publisher	DAAAm International
Publishing place	Beč
Access conditions	Open access
Terms of use
Created on	2025-01-13 13:42:00