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Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination
U: Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAm International, 2024. str. 4-9. https://doi.org/10.2507/35th.daaam.proceedings.001
Andrlić, Berislav; Uludag, Orhan; Saydam, Mehmet

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Andrlić, B., Uludag, O. i Saydam, M. (2024). Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination. Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'' (str. 4-9). Beč: DAAAm International. doi: 10.2507/35th.daaam.proceedings.001

Andrlić, Berislav, et al. "Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination." Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'', DAAAm International, 2024, str. 4-9. https://urn.nsk.hr/urn:nbn:hr:277:408938

Andrlić, Berislav, Orhan Uludag i Mehmet Saydam. "Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination." U Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'', 4-9. Beč: DAAAm International, 2024. Citirano 26.01.2025.. https://urn.nsk.hr/urn:nbn:hr:277:408938

Andrlić, B., Uludag, O. i Saydam, M. (2024) 'Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination', Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'', DAAAm International, Beč, str. 4-9. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:277:408938 (Datum pristupa: 26.01.2025.)

Andrlić B, Uludag O, Saydam M. Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination. Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAm International; 2024. Str. 4-9. [pristupljeno 26.01.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:408938

B. Andrlić, O. Uludag i M. Saydam, "Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination", Proceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation'' Beč: DAAAm International, 2024. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:408938 [Citirano: 26.01.2025.]

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Podaci o radu
Naslov (engleski)Analyzing the Role of Brand Identity Elements in Shaping Consumer Perception: A Review Study of Cultural Heritage Branding in Tourism Destination
AutorBerislav Andrlić
AutorOrhan Uludag
AutorMehmet Saydam
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet turizma i ruralnog razvoja u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
This research aims to analyze how brand identity elements—such as name, logo, characters, slogans, and packaging— contribute to building a recognizable and authentic brand identity. The introduction defines the term "brand," examines the key elements of brand identity with examples of best practices, and discusses the importance of brand identity in today’s business and marketing landscape. The study explores visual elements and language used in communication, as well as the concept of brand personality and its impact on consumer perception. The second part focuses on creating a new brand for a tourist destination.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of the 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''
Brojčani podacistr. 4-9
ISBN978-3-902734-44-0
p-ISSN1726-9679
DOIhttps://doi.org/10.2507/35th.daaam.proceedings.001
URN:NBNurn:nbn:hr:277:408938
Datum objave publikacije2024
SkupNaziv: 35th International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''
Lokacija: Beč, Austrija
Datum početka: 2024-10-24
Datum završetka: 2024-10-25
Vrsta izlaganja: Predavanje
URL dokumentahttps://www.daaam.info/Downloads/Pdfs/proceedings/proceedings_2024/001.pdf
Vrsta resursaTekst
IzdavačDAAAm International
Mjesto izdavanjaBeč
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-01-13 13:42:00