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graduate thesis
Zadovoljstvo klijenata s online trgovinom
2023. urn:nbn:hr:277:164349
Samardžić, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Samardžić, A. (2023). Zadovoljstvo klijenata s online trgovinom (Graduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:164349

Samardžić, Ana. "Zadovoljstvo klijenata s online trgovinom." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:164349

Samardžić, Ana. "Zadovoljstvo klijenata s online trgovinom." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:164349

Samardžić, A. (2023). 'Zadovoljstvo klijenata s online trgovinom', Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 01 May 2024, https://urn.nsk.hr/urn:nbn:hr:277:164349

Samardžić A. Zadovoljstvo klijenata s online trgovinom [Graduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2023 [cited 2024 May 01] Available at: https://urn.nsk.hr/urn:nbn:hr:277:164349

A. Samardžić, "Zadovoljstvo klijenata s online trgovinom", Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:277:164349

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Metadata
TitleZadovoljstvo klijenata s online trgovinom
Title (english)Customer Satisfaction with Online Shopping
AuthorAna Samardžić
MentorMario Hak (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberMario Hak (član povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad tematizira razvoj, ulogu i značaj online trgovine u Hrvatskoj. Brza evolucija informacijsko – komunikacijskih tehnologija i sveprisutna upotreba interneta su temelji nove ekonomske paradigme. U ovom kontekstu, online trgovina predstavlja novo područje koje poduzećima pruža mogućnost ostvarivanja konkurentske prednosti, dok potrošačima postavlja nove izazove u procesu kupovine. Cilj završnog rada je istaknuti važnost online trgovine u Hrvatskoj, budući da se ovaj način trgovanja, zbog svoje jednostavnosti i niskih troškova, smatra najprofitabilnijim. U budućnosti će online trgovina sigurno predstavljati ključni segment u cjelokupnom trgovinskom pejzažu u eri digitalne transformacije. U radu je detaljno analiziran pojam online trgovine, prikazani su različiti modeli online trgovine te su istraženi prednosti i nedostaci ovakvog načina poslovanja. Također, kako bi se bolje razumjelo ponašanje potrošača u online okruženju, provedena je online anketa s ciljem utvrđivanja kupovnih navika, preferencija te razine zadovoljstva/nezadovoljstva online kupovine među hrvatskim potrošačima.
Abstract (english)
The final thesis analyzes the development, role, and importance of online commerce in Croatia. The rapid advancement of information and communication technologies and the widespread use of the Internet are the foundations of the new economy. In such an environment, online commerce represents a new opportunity for businesses to gain competitive advantages, while presenting new challenges to consumers in the buying process. The aim of this final thesis is to emphasize the importance of online commerce in Croatia, as this form of commerce is considered the most profitable due to its simplicity and low costs. In the future, it will undoubtedly constitute a significant segment of the overall trade in our digital age. The paper thoroughly explores the concept of online commerce, presents various models of online commerce, and examines the advantages and disadvantages of this business approach. Additionally, to better understand consumer behavior in the online environment, an online survey was conducted to determine the shopping habits, preferences, and levels of satisfaction / dissatisfaction with online shopping among Croatian consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:164349
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-09 12:25:02