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undergraduate thesis
Značaj lojalnosti potrošača i programi vjernosti kao marketinški alat
2025. urn:nbn:hr:277:704114
Jozić, Ante
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Jozić, A. (2025). Značaj lojalnosti potrošača i programi vjernosti kao marketinški alat (Undergraduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:704114

Jozić, Ante. "Značaj lojalnosti potrošača i programi vjernosti kao marketinški alat." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2025. https://urn.nsk.hr/urn:nbn:hr:277:704114

Jozić, Ante. "Značaj lojalnosti potrošača i programi vjernosti kao marketinški alat." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2025. https://urn.nsk.hr/urn:nbn:hr:277:704114

Jozić, A. (2025). 'Značaj lojalnosti potrošača i programi vjernosti kao marketinški alat', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:277:704114

Jozić A. Značaj lojalnosti potrošača i programi vjernosti kao marketinški alat [Undergraduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2025 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:277:704114

A. Jozić, "Značaj lojalnosti potrošača i programi vjernosti kao marketinški alat", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:277:704114

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Metadata
TitleZnačaj lojalnosti potrošača i programi vjernosti kao marketinški alat
Title (english)The Importance of Customer Loyalty and Loyalty Programs as a Marketing Tool
AuthorAnte Jozić
MentorMarko Šostar (mentor)
Committee memberBerislav Andrlić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberAntun Marinac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2025-03-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet završnog rada je značaj lojalnosti potrošača i programi vjernosti kao marketinški alat. Prvi dio rada obuhvaća teorijski dio o značaju lojalnosti potrošača, programima vjernosti kao marketinškom alatu te upravljanja odnosa s potrošačima. Rad definira status lojalnosti potrošača prema poduzeću, čimbenike lojalnosti te kako unaprijediti lojalnost potrošača. Opisuje vrste programa vjernosti i njihove dobrobiti. Pobliže objašnjava vrste programa vjernosti i sustave nagrađivanja kao... More marketinške alate u poduzećima koja ih koriste. Drugi dio rada prikazuje metodu i rezultate istraživanja provedenog u svrhu izrade ovog rada. Temeljem prikupljenih podataka u istraživanju analizirani su i prikazani rezultati provedene ankete. Rezultati provedene ankete su stajališta potrošača o lojalnosti i programima vjernosti koje koriste te pokazatelji benefita za potrošača kao posljedica sudjelovanja u programima vjernosti. Less
Abstract (english)
The subject of the final paper is the importance of customer loyalty and loyalty programs as a marketing tool. The first part of the paper includes the theoretical part about the importance of customer loyalty, loyalty programs as a marketing tool and customer relationship management. The paper defines the status of customers loyalty towards the company, loyalty factors and how to improve customer loyalty. It describes the types of loyalty programs and their benefits. It explains in... More more detail the types of loyalty programs and reward systems as marketing tools in companies that use them. The second part of the paper presents the method and results of the research conducted for the purpose of creating this paper. Based on the data collected in the research, the results of the conducted survey were analyzed and presented. The results of the conducted survey are the opinions of customers on loyalty and loyalty programs that they use and indicators of benefits for the customer as a result of participating in loyalty programs. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:704114
Study programmeTitle: Social Sciences - Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-03-25 13:11:32
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