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The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach
International Review, (2024), 1-2; 107-114. https://doi.org/10.5937/intrev2400001S
Sooraj, Nisha; Ramanathan, Hareesh; Šostar, Marko

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Sooraj, N., Ramanathan, H. i Šostar, M. (2024). The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach. International Review, (1-2), 107-114. doi: 10.5937/intrev2400001S

Sooraj, Nisha, et al. "The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach." International Review, br. 1-2, 2024, str. 107-114. https://doi.org/10.5937/intrev2400001S

Sooraj, Nisha, Hareesh Ramanathan i Marko Šostar. "The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach." International Review br. 1-2 (2024): 107-114. https://doi.org/10.5937/intrev2400001S

Sooraj, N., Ramanathan, H. i Šostar, M. (2024) 'The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach', International Review, (1-2), str. 107-114. doi: 10.5937/intrev2400001S

Sooraj N, Ramanathan H, Šostar M. The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach. International Review [Internet]. 2024. [pristupljeno 14.02.2025.];(1-2):107-114. doi: 10.5937/intrev2400001S

N. Sooraj, H. Ramanathan i M. Šostar, "The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach", International Review, br. 1-2, str. 107-114, 2024. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:581588. [Citirano: 14.02.2025.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:277:581588
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Podaci o radu
Naslov (engleski)The relationship between money spent and the contents watched on smartphone apps: A correspondence analysis approach
AutorNisha Sooraj
AutorHareesh Ramanathan
AutorMarko Šostar
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet turizma i ruralnog razvoja u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Smartphones are an indispensable part of our existence, and it is not an exaggeration to state that they are like our body parts which cannot be separated from us. Interestingly, technological convergence has enabled Smartphones to provide us with many utilitarian and hedonic functions. Because of the advent of Smartphone apps, Smartphones have emerged as omnificent. The purpose of this study is to analyze the relationship between the amount of money spent and the type of video content watched on Smartphone apps. The data has been collected by using the mall intercept survey method. The proximal relationship between amount of money spent by the respondents and the type of video content selected using Smartphone apps has been visualized using Correspondence Analysis. The key findings of the study are that the respondents willingly pay a specific monthly subscription fee to view premier content of their choice on Smartphone apps.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaInternational Review
Brojčani podacibr. 1-2, str. 107-114
p-ISSN2217-9739
e-ISSN2560-3353
DOIhttps://doi.org/10.5937/intrev2400001S
URN:NBNurn:nbn:hr:277:581588
Datum objave publikacije2024
URL dokumentahttps://scindeks.ceon.rs/Article.aspx?artid=2217-97392401107S
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje 4.0 međunarodna (CC BY 4.0)
Datum i vrijeme pohrane2025-01-13 12:40:45