Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes

Pisker, Barbara; Radman-Funarić, Mirjana; Kukina, Hrvoje

Scientific paper - Original scientific paper

Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes

In: Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings. / Rassameethes, Bordin; Meeampol, Sasivimol; Suwannarat, Pornlapas (Ed.). Varaždin: Varazdin Development and Entrepreneurship Agency; University North, 2024. pp. 117-125. urn:nbn:hr:277:037421

Pisker, Barbara; Radman-Funarić, Mirjana; Kukina, Hrvoje

Linked objects

Socio-ekonomski aspekti primjene umjetne inteligencije u sektoru turizma- plan upravljanja istraživačkim podacima | Other document types

Cite this document

APA 6th Edition

Pisker, B., Radman Funarić, M. & Kukina, H. (2024). Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes. In B. Rassameethes, (Ed.), S. Meeampol, (Ed.), P. Suwannarat, (Ed.), Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings (pp. 117-125). Varaždin: Varazdin Development and Entrepreneurship Agency; University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:037421

MLA 8th Edition

Pisker, Barbara, et al. "Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes." Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, edited by Bordin Rassameethes, edited by Sasivimol Meeampol, edited by Pornlapas Suwannarat, Varazdin Development and Entrepreneurship Agency; University North, 2024, pp. 117-125. https://urn.nsk.hr/urn:nbn:hr:277:037421

Chicago 17th Edition

Pisker, Barbara, Mirjana Radman Funarić and Hrvoje Kukina. "Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes." In Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, 117-125. Varaždin: Varazdin Development and Entrepreneurship Agency; University North, 2024. Accessed 2024 August 30. https://urn.nsk.hr/urn:nbn:hr:277:037421

Harvard

Pisker, B., Radman Funarić, M. and Kukina, H. (2024) 'Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes', in Rassameethes, B. (ed.), Meeampol, S. (ed.), Suwannarat, P. (ed.), Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, Varazdin Development and Entrepreneurship Agency; University North, Varaždin, pp. 117-125. Available at: https://urn.nsk.hr/urn:nbn:hr:277:037421 (Accessed 30 August 2024)

Vancouver

Pisker B, Radman Funarić M, Kukina H. Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes. In: B. Rassameethes, ed., S. Meeampol, ed., P. Suwannarat, ed. Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings. Varaždin: Varazdin Development and Entrepreneurship Agency; University North; 2024. Pp. 117-125. [cited 2024 August 30] Available at: https://urn.nsk.hr/urn:nbn:hr:277:037421

IEEE

B. Pisker, M. Radman Funarić and H. Kukina, "Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes", Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, B. Rassameethes, S. Meeampol and P. Suwannarat, Eds. Varaždin: Varazdin Development and Entrepreneurship Agency; University North, 2024. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:277:037421 [Accessed: 30 August 2024]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:277:037421

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Metadata

Title (english)	Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes
Author	Barbara Pisker
Author	Mirjana Radman-Funarić
Author	Hrvoje Kukina
Editor	Bordin Rassameethes
Editor	Sasivimol Meeampol
Editor	Pornlapas Suwannarat
Author's institution	Josip Juraj Strossmayer University of Osijek Faculty of Tourism and Rural Development in Pozega
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Sociology
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences
Abstract (english)	This paper focuses on applying artificial intelligence (AI) systems in tourism, especially in accommodation and hospitality services, and the Croatian consumer's perceptions and attitudes. Various technology acceptance model theories and previous research in AI development and application in the tourism sector have been cross-examined and presented in the theoretical part of the paper, contributing to the topic elaboration and deeper understanding of crucial influential factors regarding consumer perception and attitudes towards AI in tourism deployment. The research part of the paper presents methods used to collect primary data and outlines, validates and discusses the results obtained. The research data collection method was an online questionnaire using the snowball method created with a series of qualitative and quantitative questions conducted during the 2024 year in Croatia on a representative sample. The research results reveal noticeable differences regarding the specific characteristics in respondents' demographic and socio-economic profiles within their perception and attitudes towards artificial intelligence use and application in the tourism sector.
Keywords (english)
Language	english
Publication type	Scientific paper - Original scientific paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings
Numbering	pp. 117-125
p-ISSN	1849-7535
URN:NBN	urn:nbn:hr:277:037421
Publication	2024
Project	Number: 9876 Title (croatian): Socio-ekonomski aspekti primjene umjetne inteligencije u sektoru turizma Title (english): Socio-economic aspects of the application of artificial intelligence in the tourism sector Leader: Barbara Pisker Jurisdiction: Croatia Funding stream: izravno dodijeljena bespovratna sredstva
Conference	Title: 112th International Scientific Conference on Economic and Social Development Location: Varaždin, Croatia Start date: 2024-06-04 End date: 2024-06-05 Assembly type: Lecture
Document URL	https://www.esd-conference.com/past-conferences
Type of resource	Text
Publisher	Varazdin Development and Entrepreneurship Agency; University North
Publishing place	Varaždin
Access conditions	Open access
Terms of use
Created on	2024-08-29 07:27:40