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Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes
U: Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings. / Rassameethes, Bordin; Meeampol, Sasivimol; Suwannarat, Pornlapas (ur.). Varaždin: Varazdin Development and Entrepreneurship Agency; University North, 2024. str. 117-125. urn:nbn:hr:277:037421
Pisker, Barbara; Radman-Funarić, Mirjana; Kukina, Hrvoje

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Socio-ekonomski aspekti primjene umjetne inteligencije u sektoru turizma- plan upravljanja istraživačkim podacima | Ostale vrste dokumenata
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Pisker, B., Radman Funarić, M. i Kukina, H. (2024). Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes. U B. Rassameethes, (Ur.), S. Meeampol, (Ur.), P. Suwannarat, (Ur.), Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings (str. 117-125). Varaždin: Varazdin Development and Entrepreneurship Agency; University North. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:277:037421

Pisker, Barbara, et al. "Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes." Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, Ur. Bordin Rassameethes, Ur. Sasivimol Meeampol, Ur. Pornlapas Suwannarat, Varazdin Development and Entrepreneurship Agency; University North, 2024, str. 117-125. https://urn.nsk.hr/urn:nbn:hr:277:037421

Pisker, Barbara, Mirjana Radman Funarić i Hrvoje Kukina. "Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes." U Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, 117-125. Varaždin: Varazdin Development and Entrepreneurship Agency; University North, 2024. Citirano 29.08.2024.. https://urn.nsk.hr/urn:nbn:hr:277:037421

Pisker, B., Radman Funarić, M. i Kukina, H. (2024) 'Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes', u Rassameethes, B. (ur.), Meeampol, S. (ur.), Suwannarat, P. (ur.), Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, Varazdin Development and Entrepreneurship Agency; University North, Varaždin, str. 117-125. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:277:037421 (Datum pristupa: 29.08.2024.)

Pisker B, Radman Funarić M, Kukina H. Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes. U: B. Rassameethes, ur., S. Meeampol, ur., P. Suwannarat, ur. Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings. Varaždin: Varazdin Development and Entrepreneurship Agency; University North; 2024. Str. 117-125. [pristupljeno 29.08.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:037421

B. Pisker, M. Radman Funarić i H. Kukina, "Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes", Economic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings, B. Rassameethes, S. Meeampol i P. Suwannarat, Ur. Varaždin: Varazdin Development and Entrepreneurship Agency; University North, 2024. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:277:037421 [Citirano: 29.08.2024.]

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Podaci o radu
Naslov (engleski)Artificial Intelligence in Tourism: Croatian Consumers' Perception and Attitudes
AutorBarbara Pisker
AutorMirjana Radman-Funarić
AutorHrvoje Kukina
UrednikBordin Rassameethes
UrednikSasivimol Meeampol
UrednikPornlapas Suwannarat
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet turizma i ruralnog razvoja u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Sociologija
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Informacijske i komunikacijske znanosti
Sažetak (engleski)
This paper focuses on applying artificial intelligence (AI) systems in tourism, especially in accommodation and hospitality services, and the Croatian consumer's perceptions and attitudes. Various technology acceptance model theories and previous research in AI development and application in the tourism sector have been cross-examined and presented in the theoretical part of the paper, contributing to the topic elaboration and deeper understanding of crucial influential factors regarding consumer perception and attitudes towards AI in tourism deployment. The research part of the paper presents methods used to collect primary data and outlines, validates and discusses the results obtained. The research data collection method was an online questionnaire using the snowball method created with a series of qualitative and quantitative questions conducted during the 2024 year in Croatia on a representative sample. The research results reveal noticeable differences regarding the specific characteristics in respondents' demographic and socio-economic profiles within their perception and attitudes towards artificial intelligence use and application in the tourism sector.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaEconomic and Social Development 112th International Scientific Conference on Economic and Social Development – "Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings
Brojčani podacistr. 117-125
p-ISSN1849-7535
URN:NBNurn:nbn:hr:277:037421
Datum objave publikacije2024
ProjektŠifra: 9876
Naziv (hrvatski): Socio-ekonomski aspekti primjene umjetne inteligencije u sektoru turizma
Naziv (engleski): Socio-economic aspects of the application of artificial intelligence in the tourism sector
Voditelj: Barbara Pisker
Pravna nadležnost: Hrvatska
Financijer: Fakultet turizma i ruralnog razvoja u Požegi
Linija financiranja: izravno dodijeljena bespovratna sredstva
SkupNaziv: 112th International Scientific Conference on Economic and Social Development
Lokacija: Varaždin, Hrvatska
Datum početka: 2024-06-04
Datum završetka: 2024-06-05
Vrsta izlaganja: Predavanje
URL dokumentahttps://www.esd-conference.com/past-conferences
Vrsta resursaTekst
IzdavačVarazdin Development and Entrepreneurship Agency; University North
Mjesto izdavanjaVaraždin
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-08-29 07:27:40