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graduate thesis
Utjecaj primjene novih tehnologija na poslovanje poduzetnika
2024. urn:nbn:hr:277:614269
Ilić, Maria
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

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Ilić, M. (2024). Utjecaj primjene novih tehnologija na poslovanje poduzetnika (Graduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:614269

Ilić, Maria. "Utjecaj primjene novih tehnologija na poslovanje poduzetnika." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:614269

Ilić, Maria. "Utjecaj primjene novih tehnologija na poslovanje poduzetnika." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. https://urn.nsk.hr/urn:nbn:hr:277:614269

Ilić, M. (2024). 'Utjecaj primjene novih tehnologija na poslovanje poduzetnika', Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 25 January 2025, https://urn.nsk.hr/urn:nbn:hr:277:614269

Ilić M. Utjecaj primjene novih tehnologija na poslovanje poduzetnika [Graduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2024 [cited 2025 January 25] Available at: https://urn.nsk.hr/urn:nbn:hr:277:614269

M. Ilić, "Utjecaj primjene novih tehnologija na poslovanje poduzetnika", Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:277:614269

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Metadata
TitleUtjecaj primjene novih tehnologija na poslovanje poduzetnika
Title (english)The Impact of Implementing New Technologies on Entrepreneurs´ Business Operations
AuthorMaria Ilić
MentorKatarina Štavlić (mentor)
Committee memberKatarina Potnik Galić (predsjednik povjerenstva)
Committee memberKatarina Štavlić (član povjerenstva)
Committee memberKristian Đokić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj diplomski rad istražuje utjecaj tehnologije na efikasnost poslovanja kroz povijesni kontekst i suvremene primjene. Od početaka nastanka tehnologije u drevnim civilizacijama, preko industrijske revolucije, pa sve do digitalne transformacije u 21. stoljeću, rad analizira kako su tehnološki napreci oblikovali poslovne modele, proizvodne procese i inovacije. Poseban fokus stavljen je na digitalizaciju, automatizaciju i umjetnu inteligenciju te njihov utjecaj na e-trgovinu, digitalni marketing i napredne proizvodne tehnike. Kroz konkretne primjere kompanija poput Amazona i Netflixa, rad također razmatra izazove i mogućnosti koje nove tehnologije donose u različitim industrijama, uključujući poljoprivredu.
Abstract (english)
This thesis explores the impact of technology on business efficiency through a historical context and contemporary applications. From the early days of technology in ancient civilizations, through the Industrial Revolution, to the digital transformation of the 21st century, the paper analyzes how technological advancements have shaped business models, production processes, and innovations. Special focus is placed on digitization, automation, and artificial intelligence, and their impact on e-commerce, digital marketing, and advanced manufacturing techniques. Through case studies of companies like Amazon and Netflix, the paper also examines the challenges and opportunities that new technologies bring to various industries, including agriculture.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:614269
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-23 08:32:13